CarryRules

How much skincare and make-up can I bring into United Kingdom?

Official classification
Skincare and make-up products

Allowed

You can bring skincare and make-up into United Kingdom without a special limit.

Cabin baggage
Checked baggage
Declaration Not required
Limit 390 GBP

What you need to know

  • No stated quantity
  • Value cap: 390 GBP
  • Channels: Carried with the traveler

Important

This allowance applies per person, not per family or group.

Official sources

Last verified 2026-09-19

Questions about Skincare and make-up products in United Kingdom

How much skincare and make-up can I bring into United Kingdom?
United Kingdom publishes no quantity limit for skincare and make-up carried by a traveller. The allowance is per traveller and cannot be pooled between people.

Source: HM Revenue and Customs (HMRC) / Border Force — Bringing goods into the UK for personal use: Arriving in Great Britain · verified 2026-09-19

Do I have to declare skincare and make-up at United Kingdom customs?
No — within the allowance it passes without a declaration.

Source: HM Revenue and Customs (HMRC) / Border Force — Bringing goods into the UK for personal use: Arriving in Great Britain · verified 2026-09-19

What happens if I do not declare skincare and make-up in United Kingdom?
Under Travellers' Allowances Order 1994, if you declare the excess yourself: a flat-rate charge is applied to the excess. The normal duty becomes payable on the excess. Under Customs and Excise Management Act 1979, section 167, if it is treated as smuggling: it is prosecuted as a criminal offence; the goods are confiscated.

Source: HM Revenue and Customs (HMRC) / Border Force — The Travellers' Allowances Order 1994 · verified 2026-09-20

Can I post or ship skincare and make-up to United Kingdom instead of carrying it?
Not under this allowance. It covers goods a traveller carries; a parcel is an import and is assessed under the postal rules instead. Baggage sent before or after you travels under the same allowance.

Source: HM Revenue and Customs (HMRC) / Border Force — The Travellers' Allowances Order 1994 · verified 2026-09-20

Can I take skincare and make-up out of United Kingdom?
United Kingdom publishes no separate rule for taking skincare and make-up out; the destination's rules are what will apply.
Does the United Kingdom limit for skincare and make-up apply per person or per family?
Per person. Each traveller carries their own allowance and it cannot be pooled with anyone else's.

Source: HM Revenue and Customs (HMRC) / Border Force — Bringing goods into the UK for personal use: Arriving in Great Britain · verified 2026-09-19

Where does this rule come from?
HM Revenue and Customs (HMRC) / Border Force states it in Bringing goods into the UK for personal use: Arriving in Great Britain. CarryRules last confirmed that sentence at the source on 2026-09-19. The sentence it rests on reads: “You can bring in other goods worth up to £390 (or up to £270 if you arrive by private plane or boat).”

Source: HM Revenue and Customs (HMRC) / Border Force — Bringing goods into the UK for personal use: Arriving in Great Britain · verified 2026-09-19

How does United Kingdom compare with other countries on skincare and make-up?
Of the 20 countries covered here, 0 prohibit skincare and make-up, 4 limit it and 16 let it through. United Kingdom is among the more permissive.